Davido ft. Omah Lay With You
Volume across every content format we could find a home for, on TikTok and Instagram.
- Views
- 60M+
- Videos
- 580
- CPM
- $0.05
Songs don't break from passive press placements anymore. It comes down to how quickly and effectively you can scale to dominate millions of feeds in a matter of days.
You could DM a few hundred creators and hope they post. Or you could brief forty-two thousand of them at once.
Edit pages, meme accounts, and 50+ other verticals.
For artists ranging from close to zero audience, all the way to the biggest artists ever.
Across TikTok, Instagram and YouTube, at CPMs as low as $0.03.
Paid out on approved posts, for the views those posts earned.
Figures as of October 2026
Teddy Swims/ Kanye West/ Halsey/ Davido/ Ava Max/ Julia Michaels/ Jessie Reyez/ Aaliyah/ Deadmau5/ Mulaa Joans/ Onefour/ Coyote vs Acme/ Rolling Loud Movie& more.
Volume across every content format we could find a home for, on TikTok and Instagram.
Sixty videos across pop culture and celebrity pages took the sound onto Viral 50 charts in seven markets.
Seeded on love and relationship content in the run-up to Valentine's Day. Past 10M views within two days.
Run as an Instagram phase, then a TikTok phase, built around how upbeat the song is.
More case studies on request
A campaign doesn't go to a handful of hand-picked influencers. It goes to the whole community, and the best edits rise.
The track, the release plan and what you need the campaign to do. Audio, visuals or both.
We turn your brief into one clippers can act on: the formats, the verticals, how the sound should be used and what won't be approved.
The campaign opens in our community on Content Rewards. Clippers pick it up and usually start posting the same day.
Every post we approve shows up in your dashboard, with views climbing as the campaign runs.
A song breaks when enough people hear it in enough places, fast enough that it starts to feel like it's everywhere. That's a volume problem, and volume is what we're built for.
Edit pages, meme accounts, sports highlights, pop culture, film and TV. Your song lands in corners of the internet a playlist pitch never reaches.
They earn per view on approved posts and nothing on clips that go nowhere. They want the song to travel as much as you do.
Off-brief, low-effort or inauthentic posts get rejected before they count. You only see what we've approved.
Our campaigns have delivered over a billion organic views. Most paid social can't get near that per dollar.
Pre-release seeding, release week pushes, music video visuals or a catalogue record finding a second life.
Approved posts, views, engagement and spend in one place, so you can see where the campaign is working.
Send the track and the release plan. We'll write the brief, set the campaign up and put it in front of 42,000+ clippers.
KYRO campaigns run on Content Rewards. Pick a live campaign, read the brief, post your edit and get paid per view once it's approved.
Send the track, the release date and what you want it to do. We'll come back with how we'd run it.
blake@projectaandr.com →